My CV

Curriculum Vitae

Yinglong Zhang

100 Manning Hall
Chapel Hill, NC
yinglong@unc.edu

Education

8/2015 - 12/2019 (Expected)
University of North Carolina at Chapel Hill
PhD Student

8/2013 - 5/2015
University of Texas at Austin
Master of Science in Information Studies

9/2006 - 5/2010
Jianghan University
Bachelor of Science in Applied Psychology
Bachelor of Engineering in Computer Science and Technology

Work Experience

6/2018 - 9/2018
Quantitative User Experience Research Intern
Google, Mountain View, CA

5/2017 - 8/2017
Quantitative User Experience Research Intern
Google, Mountain View, CA

Research Experience

2017 - 2019
Research Assistant
OSSArcFlow: Researching Archival Workflows for Born - Digital Content, PI: Dr. Christopher Lee

2016 - 2017
Research Assistant
Knowledge Representation and Re-Use for Exploratory and Collaborative Search, PI: Dr. Robert Capra

2013 - 2015
Research Assistant
Continuous Assessment of Cognitive Load in Information Seeking, PI: Dr. Jacek Gwizdka

Skills

Qualitative Methods: eye-tracking, diary study, surveys, usability testing, interviews.

Quantitative Methods: large-scale log analysis, experimental design, text mining, data mining, eye movement analysis, multilevel modeling, survival analysis, Bayesian analysis, psychometrics.

Software:

Data Analysis: R, Stan, Python, SQL, SPSS
Prototyping: Axure
Usability Testing: Morae, Camtasia
Eye Tracking: Tobii
Survey design: Qualtrics
Web development: HTML, JavaScript, PHP

Publications

Crescenzi, Anita; Li, Yuan; Zhang, Y., Capra, R. (2019). Towards Better Support for Exploratory Search through an Investigation of Notes-to-self and Notes-to-share. In Proceedings of the 42nd International ACM SIGIR conference on Research and Development in Information Retrieval ACM, 2019. [PDF]

Web Search

Zhang, Y., Capra, R. (2019). (2019). Understanding how people use search to support their everyday creative tasks. In Proceedings of the 2019 ACM on Conference on Human Information Interaction and Retrieval, 2019. [PDF]

Creativity
Web Search
Bayesian Analysis
Crowdsourcing

Zhang, Y. (2018, March). Creative Search: Using Search to Leverage Your Everyday Creativity. In Proceedings of the 2018 ACM on Conference on Human Information Interaction and Retrieval (Doctoral Consortium). [PDF]

Creativity
Web Search

Capra, R., Arguello, J., Zhang, Y. (2017, April). The Effects of Search Task Determinability on Search Behavior. In European Conference on Information Retrieval (pp. 108-121) . Springer, Cham. [PDF]

Web Search
Crowdsourcing

Zhang, Y. , Gwizdka, J. (2016). Rethinking the Cost of Information Search Behavior. In Proceedings of SIGIR '16 . New York, New York, USA: ACM Press. [PDF]

Eye tracking
Psychometrics
User Modeling
Web Search

K Brennan, D Kelly, Zhang, Y. (2016) Factor Analysis of a Search Self-Efficacy Scale. In Proceedings of the 2016 ACM on Conference on Human Information Interaction and Retrieval (CHIIR '16) ACM, New York, NY, USA, 241-244. [PDF]

Psychometrics
Web Search

Gwizdka, J., Zhang, Y. (2015) Differences in Eye-Tracking Measures Between Visits and Revisits to Relevant and Irrelevant Web Pages. In Proceedings of SIGIR '15 (811-814). [PDF]

Eye tracking
Data Mining
Web Search

Gwizdka, J., Zhang, Y. (2015) Towards Inferring Web Page Relevance — An Eye-Tracking Study. In iConference 2015 , Newport Beach, California, USA. [PDF]

Eye tracking
Data Mining
Web Search

Zhang, Y. , Zhang, J., Lease, M., & Gwizdka, J. (2014). Multidimensional relevance modeling via psychometrics and crowdsourcing. In Proceedings of SIGIR ’14 (pp. 435–444). New York, New York, USA: ACM Press.
[PDF]

Psychometrics
User Modeling
Crowdsourcing

Zhang, Y. , Gwizdka, J. (2014). Effects of Tasks at Similar and Different Complexity Levels. In Proceedings of ASIST 2014. [PDF]

Web Search

Wei, X., Zhang, Y. , & Gwizdka, J. (2014). YASFIIRE: Yet Another System for IIR Evaluation In Proceedings of IIiX ’14 (pp. 316–319). New York, New York, USA: ACM Press. [PDF]

System Design